The Value of Giving Back

Since Strategic America opened its doors almost 40 years ago, finding a way to help others has been at the core of our business. As we approach a season full of gratitude and appreciation, it’s also a time where we are reminded of the importance [...]

2021-04-26T11:30:19-05:00November 21, 2018|Culture|

Marketing is Evolving: How Integrated is Your Marketing? The Future Blends Digital and Direct

Traditionally, direct marketing has fallen into three areas: outbound calling, direct mail and email marketing. These channels are the go-to choices for marketers looking for response. Marketing is evolving quickly in the digital world, though, and making a big impact on direct marketing. Every business [...]

2023-09-05T16:43:51-05:00November 1, 2018|Advertising and Marketing|

The Intern Experience

This summer, we were lucky enough to welcome four great interns into our office. Jamie, Maria, Wes Rosie were great additions to SA. We believe in making our interns part of our team—no busy work around here. Now that school’s back in session, it’s time [...]

2024-03-13T14:52:33-05:00September 11, 2018|Advertising and Marketing|

Persona parameters for a user-centered content strategy

A user-centered content strategy is a critical component of delivering functional web design. I attended a couple of workshops at Confab this spring to strengthen my process-driven approach to web projects. Scott Kubie’s workshop about user-centered content strategy was about why we need to ‘fall [...]

2024-03-13T14:50:20-05:00August 23, 2018|Digital|
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