Does your product or service make someone’s life better? More convenient? Simpler? If so, then this exercise is designed to help speak to how someone feels AFTER they use your brand. Close your eyes and picture your ideal customer before they have found you. For example, if you sell foam infant bathtubs you may picture a first-time mom, who is stressed, frustrated and maybe even a little scared every time they give their precious newborn baby a bath.
Converting a prospect into a customer is a lot like dating. There are many steps that go into finding the person you will someday marry. If you start talking about children on the first date, it rarely works out. So why as marketers do we go into a new relationship and jump to the end sale?
Influencer marketing is one of the latest marketing buzzwords. A look at Google Trends shows that Google searches have been rising significantly. So what is influencer marketing and why should I care? Influencer marketing involves marketing products or services to those who have “influence” over how consumers buy. Similar to a celebrity endorsement or testimonial, except for the influencer doesn’t have to be a celebrity, more often the influence stems from that individual’s expertise or reputation.