It is an incredibly exciting time to be joining Strategic America. There is a buzz in the air over recent growth (with both existing and new clients) and a collective commitment to a bright future ahead. The force behind this growth is very simple for me to observe, even after only being here a little more than a month.
Every once in a while, Google likes to shake things up for us. They make minor to major updates every day, and one of the big ones occurred between October 11th and October 12th this year. On October 12th, the prevalence of video carousels nearly doubled across the globe. This means that whether you’re in the US or Germany, you’re going to see a lot more videos in carousels.
Alternately titled: All the things you can do with spaghetti and a marshmallow By Dawn Buzynski and Jill LaBarre Can we ask you a question? What motivates you? More specifically, what is it about your professional occupation that drives you to give your best every day? If something did not immediately jump to mind or if you cannot really vocalize—even to yourself—a meaningful purpose to your work, chances are you are disengaged or simply disinterested in your job.
As Google releases a new product, we can expect the roll out to go slowly so they can correct errors and make updates as they go along. That way, once the product is working how they want, they can release a working product across wider audiences and not need to worry about as many issues.
In December of 2016, PR News posted “5 Key PR Trends to Watch in 2017,” predicting the changes and progress the public relations industry would experience in the next year. 2016 saw an elevated PR profile in national news, thanks to the magnitude of our presidential election and a variety of corporate mishaps. 2016’s lesson to us was this—the public relations industry is ready for significant growth, and it all relies on credibility.
Chances are you’ve already heard about this Google program rolling out, but if you haven’t, let’s break it down. The Home Service Ads (HSAs) are here to help people find trustworthy professionals—specifically in the home services industry (think HVAC professionals, locksmiths, plumbers, etc.). It’s a result that will appear as a 3-pack at the top of the search engine results page (SERP) and will allow people to book an appointment quickly.
In 2015, there were 2 million active advertisers on Facebook. That statistic has grown immensely over the past two years, with small businesses dominating the marketplace. Does your company use this platform? If so, are your ads compliant? Instead of finding out the hard way, read our Facebook compliance tips to better prepare yourself for your next sponsored post.
What determines success when it comes to sponsored Facebook ads? Here are three reporting metrics to evaluate. Metric #1 – Return on Investment (ROI) ROI is a great metric to have, but it does require a little work. When setting up a campaign, ensure proper tracking is in place so you can visibly see and account for every lead that came through your ad.
All good things must come to an end. For SEOs, this means that we’re constantly reinventing the wheel, studying Google and developing new strategies. Usually, it also means that the once easier and free method has become less easy and less free. For those of us in the home services category (or with clients in the home services category), things are changing again.
“I don’t like the way our site looks. We should redesign the whole thing!” When the word “redesign” is muttered, thoughts rush our brains with new coats of paint, enhanced functionality, new messaging … but what for? Why is this redesign even on the table? Without data, decisions are based only on our thoughts. Data gives us the what and why.