The Update

“Good artists copy; great artists steal.”

That could sound like Instagram’s motto, as they recently came out with an update that displays a feature nearly identical to Snapchat.

Instagram Stories is the new feature that sits at the top of the users newsfeed that allows them to click and see a streamline of photos/videos their friends post, which then disappear after 24 hours.

Sound familiar?

Instagram Stories (also being called Instagram Snapchat…) allows people to make their stories public or private and allows them to choose who sees it out of their followers. It also allows users to draw text on the photo or video, type text, change the text color, undo the mistakes, download the story (if it’s worthy) and even filter.


The Difference

Let’s be honest…Instagram Stories is basically Snapchat. Even the CEO of Instagram said, “They [Snapchat] deserve all the credit.” Hmm…interesting.

So what’s the difference?

Instagram not only stole Snapchat’s feature (well…platform), but they made it better. It is a lot easier to navigate, directions are clear and is structured in a much more user-friendly way. There are also additional features, such as the ability to adjust the line strength of the drawing tool, highlighter tool and a glowing marker tool. Also, Snapchat uses an “X” to get rid of your masterpiece while Instagram uses “Cancel”, which clearly makes them different…

Snapchat uses swipes and multiple touches to navigate through the app. Instagram Stories has everything right there for the user in plain sight. The only swipe Instagram uses is for the filters after you take a picture/video, which is just common sense by now. If you say you don’t know how to filter something, you’re lying. #nofilter? Yeah, right.

The Reason

Why should users or businesses use Instagram Stories? It’s the first thing the user sees when they open the app. It’s as easy as touching the screen to see what’s going on. Businesses could use this new feature to tell customers what is happening that day. An event? A promo? Free food? Something equally as exciting? It’s quick and easy to let your younger demographics know about it. Even if your customers are older (you know who you are), all they have to do is touch the screen to see it.

The Conclusion

Snapchat has a lot more features, but they can be considered difficult to find. Instagram Stories makes it possible to navigate through the feature with ease.

So, is Instagram Stories a replica of Snapchat? People are calling it Instagram Snapchat, so what do you think? Share your thoughts with us below.