In an effort to educate and create more engagement with past customers and leads, we created a nurture email designed to promote a 64-page product catalog. The email had a simple creative design, and the call to action was the button “Get Your FREE Catalog!” Once the consumer clicked that button, they would be taken to a landing page with the catalog PDF to download.
What is brand activation and how do you do it successfully? Brand activation is marketing that brings a brand to life through emotional connections and experiences. These campaigns not only build a brand’s image, they also drive consumer action and have become a growing part of advertisers’ budgets. The Association of National Advertisers’ (ANA), in partnership with PQ Media, recently completed the first ever forecast of brand activation marketing expenditures.
Big ideas, programs and initiatives require support in order to be successful. You need allies who will advocate for your idea and help you win over even more people. For corporate brands with a network of local sales partners- agents, dealers, franchisees, retailers, etc.- your biggest ally is the person who communicates with your dealers on a regular basis.
It’s a business-changing day for a manufacturer when you find out that a distributor has agreed to partner with you and sell your product through their independent dealer or retailer network. Or possibly you are a manufacturer that has determined your service or product will be sold directly from corporate to channel sales partners -such as franchise and independently owned retail stores.
If you are looking for professional development opportunities, the options seem endless. Among PRSA, AMA, AAF, DMA and IABC, there are many organizations for communication and advertising professionals to join. But, how do you figure out what’s the best choice for you? How do you even decide what’s important to your professional development? How do you keep PD fresh and new, even after years in the business?