Political ad spending for the 2016 election cycle is expected to pour billions of dollars into national and local media outlets. As a consumer, it will be hard to miss the barrage of political ads that will hit airwaves, mobile screens, billboards and mailboxes. For local advertisers, the swarm of political advertising can create frustration and disruption in the overall marketing strategy.
According to The Princess Bride, a movie that I can (and will) quote ad nauseam, two of the classic life blunders are “never get involved in a land war in Asia” and “never go against a Sicilian when death is on the line.” If I may be so bold, I’d like to complete the trifecta and add “Never go into a rebrand without a strategy driven plan” to the list.
Yes, it’s May, but it’s never too late to look back and reflect on what you’ve accomplished. That’s exactly what our PR team has done over the last couple months. While we gathered the stats for this infographic, we were able to see how much our team, and our work, has evolved. We do all sorts of projects for our clients at Strategic America, and a majority of our PR team’s work falls into three categories: Media Relations Media relations is one of the most well-known tools in the PR toolbox and an area where we continue to find creative ways to elevate our clients.
While the cost-per-click goes up, so does the click-through-rate in the majority of campaigns. On February 19, 2016, Google announced a seemingly radical change to its search results page by reducing the number of text ads on desktop searches by 50 percent, dropping all ads from the the right side of results with exception to PLA’s and Knowledge Graphs.
Many companies rely on independent distribution channels for their products or services. These companies also spend millions of dollars on national marketing campaigns, which keeps current customers engaged with their brand, and can help pick up new customers. Execution of a channel marketing campaign that supports the national messaging takes a marketing team that understands your campaign strategy.