Most national brands that have partners selling their products at the local level offer a co-op marketing program. For those brands with hundreds of local sales partners, keeping track of each partner’s marketing plan is a full-time job. Depending on your number of partners, it could add up to even 10 or more full-time jobs.
Have you ever gone car shopping? I did one time. Here’s what I know: There are a lot of options when it comes to cars. If you want luxury, you will pay more. If you want customizations, you will pay more. If you don’t care about legroom, you can pay significantly less. Anyway, my point is that there isn’t an average cost for a car.
Technology is changing marketing and the way consumers interact with brands at a rapid pace. Here are a few suggestions for marketing trends to watch in 2016. A foundation of insight-driven marketing. There has been a focus on big data over the last few years, but mounds of data are not useful unless insights can be gleaned from it.
About this time every year, SA teams fan out across the country to meet and interact with clients and their local dealers, agents and local partners who participate in corporate programs designed to help them do more in each of their markets. When we hit the road, we’re interacting with local professionals via presentations, small groups, one-on-ones and social gatherings.