How Google’s New Ad Layout May Impact Desktop Search Results

What are the changes and how advertisers need to factor them into your SEM campaigns Online marketers and advertisers know that Google is synonymous with “change”; with an estimated 500-600 average algorithm shifts per year, nothing should surprise us. However, on February 19, 2016, Google did surprise us with the announcement of a major layout change to the desktop version of their search results page.

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