4 Tips for Creating Shareable Video

When it comes to adding video to your small business repertoire, it can quickly feel daunting and costly depending on your goals for your project. However, just because you want to add video to your website, social media, whatever it may be, you don’t have [...]

2015-06-30T07:59:41-05:00June 30, 2015|Digital|

PRSSA Regional Conference Recap

Earlier this month, the PRSSA chapter at Drake held their 2015 PRSSA Regional Conference, Expect the Unexpected in downtown Des Moines. The theme was picked to help combat the stereotype about Iowa being full of cornfields and farmers by showcasing the numerous opportunities and corporations [...]

2023-11-09T15:56:50-06:00April 20, 2015|Public Relations|

PR for Pennies

I consistently find myself trying to educate clients on the necessity of public relations. Many don’t find it is necessary or feel it’s superfluous and a lot of small business owners find it difficult justifying public relations in their already slim marketing budgets. My response [...]

2024-02-13T15:55:30-06:00April 8, 2015|Public Relations|

Celebrating SA with 35,000 meals

Corporate social responsibility (CSR) is an oft-mentioned topic amongst companies big and small, and with its pervasive nature comes a lot of opportunity. For the 35 years of Strategic America’s existence, CSR has played a large role in the company culture, forming the foundation for [...]

2023-11-09T15:55:56-06:00March 16, 2015|Culture|

The Power of Pro Bono Work

Making a profit is not the only thing companies must be concerned about. Important, of course, but today they need to consider CSR, Corporate Social Responsibility. It’s no longer an option for companies who want to present a positive brand—both for their own employees and [...]

2019-01-31T09:55:08-06:00February 16, 2015|Advertising and Marketing|
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