Three Strategic Americans attended An Event Apart in Chicago recently. The conference spoke to new tricks in CSS, the importance of usability and thinking beyond the device. Read the short paragraphs below on the takeaways! Bri Boysen, project manager of websites Why build a website [...]
What does it take to make a great workplace? Hint: It’s not a physical facility. And while important, it’s not even the compensation and benefits. According to Workplace Dynamics, it’s the feeling that everyone is able to contribute and see their value toward an organization’s [...]
Direct mail is an effective lead generation and customer retention tool and having a compelling offer is a must for campaign success. To continually improve results, test, test, test! At Strategic America, we are constantly testing our direct marketing campaigns and have several takeaways to [...]
Most marketers understand that online reviews have a significant influence on consumer purchasing behavior. According to a 2013 Nielsen study, 84 percent of consumers cited "word-of-mouth recommendations" as the most trusted source of influence when considering a brand. Following referrals, the most trusted sources that [...]
In our efforts to Find a Better Way, Strategic Americans all attend Franklin Covey’s The 7 Habits of Highly Effective People workshop. Over the next few months, you’ll hear about each of the seven habits from a different SA associate. How a Personal Mission Statement [...]
In our efforts to Find a Better Way, Strategic Americans all attend Franklin Covey’s The 7 Habits of Highly Effective People workshop. Over the next few months, you’ll hear about each of the seven habits from a different SA associate. What I Learned from Habit [...]
As seasoned marketing professionals, we often develop, plan, and program amazing new marketing programs and technology solutions aimed at meeting every single need that has ever been verbalized as a pain point. There is no doubt that technology bridges the gap between marketing and sales, but [...]
Ask any national consumer-facing brand what their strategies are for growth or increased sales in the next few years, and I suspect you will hear something about increasing their local market share. According to a 2015 Gatepoint Research study commissioned by Balihoo, 77 percent of [...]
Getting out -- or in -- to the field nearly always provides a fresh perspective on marketing. I’m not talking about the plains, prairies or terrain. I’m talking about where local intersects with brand and produces results. Where sales and services are delivered for enterprise [...]
Recently, I was asked to provide the keynote at the Iowa Broadcasters Association annual meeting. As broadcasters and agencies share the ability and responsibility to communicate a broad spectrum of subjects for brands, promotions, news and entertainment; I found myself focused on the importance of [...]
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