Our business is about identifying and applying insights to bring to bear practical results for our clients. Recently, we began surveying clients about trends and observations, and while we are expanding our research now, several key findings are beginning to be apparent, leading to field marketing insights. Today’s educated digital consumer comes to the dealership, agency or retail location knowing so much more.
From the thousands of people who proudly wore “Greatness STEMs from Iowans” backpacks to hundreds of the families who participated in hands-on activities, the second annual STEM Day at the Iowa State Fair proved to be even better than the notorious butter cow. Thanks to our great partnerships with the Iowa Governor’s STEM Advisory Council, we worked side-by-side with their team to coordinate a special day that helped increase interest and awareness of science, technology, engineering and mathematics among Iowans by promoting it across the fairgrounds.
Three Strategic Americans attended An Event Apart in Chicago recently. The conference spoke to new tricks in CSS, the importance of usability and thinking beyond the device. Read the short paragraphs below on the takeaways! Bri Boysen, project manager of websites Why build a website at all? Who is actually reaping the most benefit? I hope your customers come to mind.
What does it take to make a great workplace? Hint: It’s not a physical facility. And while important, it’s not even the compensation and benefits. According to Workplace Dynamics, it’s the feeling that everyone is able to contribute and see their value toward an organization’s success. SA is one of those great workplaces. Earlier this year, after being nominated by one of our associates, then conducting a survey among our employees, we can officially announce that SA is – a Top Iowa Workplace!
Direct mail is an effective lead generation and customer retention tool and having a compelling offer is a must for campaign success. To continually improve results, test, test, test! At Strategic America, we are constantly testing our direct marketing campaigns and have several takeaways to share. Here are some of our tips for testing your direct mail offers: Sell only one thing at a time.
Most marketers understand that online reviews have a significant influence on consumer purchasing behavior. According to a 2013 Nielsen study, 84 percent of consumers cited “word-of-mouth recommendations” as the most trusted source of influence when considering a brand. Following referrals, the most trusted sources that drive perceptions of a brand is the company’s website (69 percent) and online reviews (68 percent).