Ask any national consumer-facing brand what their strategies are for growth or increased sales in the next few years, and I suspect you will hear something about increasing their local market share. According to a 2015 Gatepoint Research study commissioned by Balihoo, 77 percent of [...]
Getting out -- or in -- to the field nearly always provides a fresh perspective on marketing. I’m not talking about the plains, prairies or terrain. I’m talking about where local intersects with brand and produces results. Where sales and services are delivered for enterprise [...]
Recently, I was asked to provide the keynote at the Iowa Broadcasters Association annual meeting. As broadcasters and agencies share the ability and responsibility to communicate a broad spectrum of subjects for brands, promotions, news and entertainment; I found myself focused on the importance of [...]
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