Takeaways from White House Briefing on Small Business

    Recently, I had an opportunity to participate in a White House briefing on the state of small business in America. Of course, anytime you have an opportunity to visit the “People’s House,” as the Administration staff refers to the White House, you jump at the chance. As a part of the leadership council of the National Small Business Association, I and about 70 other business owners across America, had the benefit of hearing and discussing the importance of policies related to small businesses.

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5 Factors to Consider When Placing Online Video Ads

Data-driven marketers love statistics and here are a few that really caught my attention recently relating to online video: 74 percent of all Internet traffic would be video content by 2017 according to a recent study by Syndacast. Of that content, nearly 36 percent will be pre-roll or post-roll advertising, typically in 15 second and 30 second promotions.

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Organization and Time Management

I have a confession to make before you start reading this love letter to time management and organization. I’m not a busy mom on-the-go. Years ago, at my first post-college job, I worked for a busy mom on-the-go and she wrote a piece for the company newsletter about this same topic. She pointed out that when she’s got a lot to do, she’ll multitask.

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