When it comes to adding video to your small business repertoire, it can quickly feel daunting and costly depending on your goals for your project. However, just because you want to add video to your website, social media, whatever it may be, you don’t have to be constrained to the traditional methods of developing great video content.
This week marks the official start of summer, and with the sunshine and warmer temperatures come vacation time for many employees. In fact, vacations benefit both companies and their employees to relax and return to the office with more motivation and productivity than before. But, this vacation time is not being used by many U.S.
Recently, I had an opportunity to participate in a White House briefing on the state of small business in America. Of course, anytime you have an opportunity to visit the “People’s House,” as the Administration staff refers to the White House, you jump at the chance. As a part of the leadership council of the National Small Business Association, I and about 70 other business owners across America, had the benefit of hearing and discussing the importance of policies related to small businesses.
Data-driven marketers love statistics and here are a few that really caught my attention recently relating to online video: 74 percent of all Internet traffic would be video content by 2017 according to a recent study by Syndacast. Of that content, nearly 36 percent will be pre-roll or post-roll advertising, typically in 15 second and 30 second promotions.
I have a confession to make before you start reading this love letter to time management and organization. I’m not a busy mom on-the-go. Years ago, at my first post-college job, I worked for a busy mom on-the-go and she wrote a piece for the company newsletter about this same topic. She pointed out that when she’s got a lot to do, she’ll multitask.