Last week wrapped up my last days as an intern with the public relations team here at Strategic America. It’s been a wonderful experience working alongside not just the PR team, but with members of other departments across the agency. I’ve really felt like a member of the SA team and have enjoyed getting to know everyone who works here.
Republished from Ad Age Original article: http://adage.com/article/agency-viewpoint/agencies-celebrate-small-business-a-big/298499/ It’s Nice to Land Big Clients, But Small Businesses Are the Key to the Future Whether they’re agencies or the clients that they serve, nearly all businesses start small. Some remain comfortably so, while others set aggressive growth targets and seek to grow in synch with demand. Five employees become 50, then 500 if everything fits together and falls into place.
The ever-connected world we live in provides a lot more convenience than was offered even five years ago, but with that ease-of-access there have been a number of changes in the way we go about our business, both personally and at work. The convenience afforded by instant messengers and email make it easy to respond to an issue quickly but removes the personal interaction we had through a phone call or stopping by someone’s desk.
Raising public awareness is a function of public relations that focuses on providing information about a particular subject, organization, etc. so your target audience can make their own educated decisions and (hopefully) back your cause. Many practitioners will tell you that changing people’s opinions or behaviors is one of the most challenging aspects of PR.