In 1980, in our own small business way, we opened our doors to the opportunities that we believed lie ahead. In part we were dreamers – believing but not yet seeing. We were accustomed to hard work well beyond traditional 40 hour work weeks. We were client-focused and culture-focused – we wanted a place that allowed for growth inside and out.
Earlier this month, the PRSSA chapter at Drake held their 2015 PRSSA Regional Conference, Expect the Unexpected in downtown Des Moines. The theme was picked to help combat the stereotype about Iowa being full of cornfields and farmers by showcasing the numerous opportunities and corporations that exist in Iowa. The theme also tapped into the importance of thinking on your toes in the field of PR and how to prepare yourself, and your clients, for any situation they could be faced with.
I consistently find myself trying to educate clients on the necessity of public relations. Many don’t find it is necessary or feel it’s superfluous and a lot of small business owners find it difficult justifying public relations in their already slim marketing budgets. My response is this — you can’t afford NOT to have a public relations strategy.