Although media relations is merely one aspect under the wider umbrella of public relations, it has always been the component that is most closely associated with the best recognized tenant of PR: pitching stories. While this association may ring true on a surface level, there is so much more that goes into media relations than just press releases that it seems unfair to simplify such a complex song and dance.
Beginning a website redesign project can be a daunting task. And if you’re not careful, you’ll have chickens running every which way carrying wicker baskets of ideas that don’t carry out the overall website goals. Sometimes what starts that disconnection is leaving search engine optimization (SEO) on the backburner at the start of the web project.