Behind the Scenes of CSS Dev Conf 2015

Behind the Scenes of CSS Dev Conf 2015 I recently had the opportunity to work with the latest CSS Dev Conf at the Queen Mary in LA, and it was a blast. There were so many talented speakers, developers and programmers – making up the best conference experience for front-end developers and anyone who loves to code websites.

Read more


PR Measurement and Results

PR Measurement: Three Reasons Why AVEs Are No Longer Relevant

  Historically, the PR industry has always struggled with how to measure appropriately public relations. With the onset of social media, channels have multiplied faster than the industry could keep up with and determining an ROI proved to be even more difficult than before. There has been a lack of standardization in PR measurement and no common ground on what matters the most.

Read more


101 Blog Ideas

Has anyone ever asked you to write a blog? Did you have trouble coming up with an idea to write about? Are you a robot programmed to write blogs? If you are, you don’t need this information. If you aren’t, then I have the cure for your no-blog-idea blues (also available as a salve): SA’s List of 101 Blog Ideas.

Read more


Let’s Be Strategic: Smart Marketing Helps Small Businesses Grow

Studies conducted by Bloomberg and Forbes suggest that approximately 80 percent of new businesses fail within 18 months of being founded. While there are many reasons why these dreams come crashing to the ground, revenues earned versus expenses paid out is certainly near the top, and marketing is among those expenses. In fact, the U.S.

Read more


PoweRful Connections: Helpful PR Tips from the 2015 PRSA International Conference

Last week, I had the opportunity to attend the 2015 PRSA International Conference in Atlanta. The three-day event was a great experience to network with more than 2,000 other communications professionals from across the world while hearing from some outstanding industry leaders. The theme of the conference was PoweRful Connections, and the conference provided just that.

Read more


Listen Up! – Covey’s Fifth Habit

In our efforts to Find a Better Way, Strategic Americans all attend Franklin Covey’s The 7 Habits of Highly Effective People workshop. Over the next few months, you’ll hear about each of the seven habits from a different SA associate. To be fair, the rules were complicated, as games from the mind of 5-year-old are inclined to be.

Read more


Better Together – Covey’s Sixth Habit

In our efforts to Find a Better Way, Strategic Americans all attend Franklin Covey’s The 7 Habits of Highly Effective People workshop. Over the next few months, you’ll hear about each of the seven habits from a different SA associate. “Alone we can do little but together we can accomplish a lot.” This quote perfectly embodies Synergizing, the 6th Habit in Franklin Covey’s 7 Habits of Highly Effective People.

Read more


Insights…From the Field

Our business is about identifying and applying insights to bring to bear practical results for our clients. Recently, we began surveying clients about trends and observations, and while we are expanding our research now, several key findings are beginning to be apparent, leading to field marketing insights. Today’s educated digital consumer comes to the dealership, agency or retail location knowing so much more.

Read more