One of my teammates held a lunch ‘n learn for our team to highlight lessons she learned at a writing workshop. She mentioned the inverted pyramid style of writing – you know, the one that’s represented by a reverse pyramid to show that the most [...]
Localized marketing is the customization of a message or materials used to convey a message to a very targeted community or group. If you consider the fact that newspapers in America have been in existence for over 250 years and Yellow Pages for over [...]
Thank you to Joey Taylor-Moon and Amanda Cheese for also contributing to this blog post. There’s no question that the rise of data-driven online advertising has changed the media landscape. While traditional radio is still big and still relevant, the ability to target your audience [...]
In honor of the World Cup, and our internationally shared love of all things fútbol, Twitter has joined forces with Bing so users can easily translate tweets and participate in conversations about the same topics, no Rosetta Stone required. Simply click a translate button and [...]
The Healthiest Employer of Iowa Award recognizes organizations that proactively improve the health of their employees. This award program evaluates employers of all sizes, industries and stages of their corporate wellness program. As a member of the WellWorks! Wellness Committee, I was honored to discover [...]
In a former agency, I had a creative director who would respond to every common office greeting like “How’s it going?” or “What are you up to?” with “Building brands. Just building brands, man.” He believed it, too. He believed passionately that every time he [...]
In 2008, SA began work on an awareness campaign named Count the Kicks, a public health initiative started by five Iowa women who turned the heartache of losing their baby girls to stillbirth or infant death, into a movement of saving babies' lives. The campaign [...]
Governing a franchise or dealer advertising program is challenging for corporate-level marketing departments. Accurately positioning a brand and product or service descriptions is difficult when dealing with entrepreneur-minded managers at the local level. With the intent to protect the entire dealer network, corporate marketing teams [...]
What’s not to like about outdoor advertising? You take a big empty space, fill it with your message, and put it up along highly trafficked areas for all to see. It’s simple and efficient and has remained virtually unchanged for centuries. Until now. Enter the [...]
Many companies annually ask employees to share their thoughts on topics such as leadership, career path, communication, corporate culture and more. What most companies don’t do, though, is empower employees to lead the charge for change. Studies show that engaged employees are more likely to [...]
6600 Westown Parkway, Suite 100
West Des Moines, IA 50266
515-453-2000
© Strategic America. All Rights Reserved.
Privacy Policy | Terms Of Use | Careers | Diversity and Inclusion | Site Map
