The online community is a vast wonderland of social networks and websites that, for a brand, can sometimes make its presence disconnected. Of all the content you post, consider the number of networks you utilize. It’s easy for content to get scattered across the web, making your brand’s overall presence a little muddled as users try to keep up.
Content creation can be an overwhelming task to consistently maintain and with the number of opportunities available to share your story and connect with your audience, chances are it may be difficult to keep coming up with new material. Because of the amount of effort it takes to research and develop your content, it makes sense to find opportunities to repurpose the content and adapt it for additional mediums.