Corporate Mandates: Do They Help or Hurt Local Marketing?

Governing a franchise or dealer advertising program is challenging for corporate-level marketing departments. Accurately positioning a brand and product or service descriptions is difficult when dealing with entrepreneur-minded managers at the local level. With the intent to protect the entire dealer network, corporate marketing teams [...]

2023-08-30T13:45:16-05:00May 13, 2014|Advertising and Marketing, Digital|
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