Some of the fondest memories of my childhood are from my membership to the Boy Scouts of America. First as a Cub Scout where we did lots of crafts, and then on to Boy Scouts where we learned more about the outdoors and how to handle ourselves in the different situations we may come across.
In 2008, SA began work on an awareness campaign named Count the Kicks, a public health initiative started by five Iowa women who turned the heartache of losing their baby girls to stillbirth or infant death, into a movement of saving babies’ lives. The campaign was officially launched in 2009 and since then, Count the Kicks has grown, continuing to save the lives of babies near and far.
Digital advertising has exploded over the last few years and at the frontlines of the surge in digital ad dollars is Programmatic Buying. And yet, despite near-celebrity status in ad-land, the Interactive Advertising Bureau (IAB) recognizes “significant confusion in the marketplace over the terminology” and has devoted pages to explain just what the heck it is.
Governing a franchise or dealer advertising program is challenging for corporate-level marketing departments. Accurately positioning a brand and product or service descriptions is difficult when dealing with entrepreneur-minded managers at the local level. With the intent to protect the entire dealer network, corporate marketing teams often institute rigid product or brand standards related to local marketing.
Strategic America is highlighting organizations and groups that our company and employees support and participate in to help show the impact of volunteering and acknowledge all of the opportunities out there to help give back. I’ve had the pleasure of being involved with the Noon Optimist Club of Western Des Moines for the past 15 years.
Happy May Day All! Growing up in the heart of the Midwest, right here in West Des Moines, I always looked forward to May as a sign of Spring and an alert that Summer was near and school would soon be out. It was time to begin my countdown to weeks spent at the pool, but I’m getting ahead of myself!