Much of what we do here at SA involves what we affectionately call “The Channel.” The Channel is a general term we use to broadly describe the people and activities involved in moving our clients’ brands to the end consumer. The Channel is complicated but I like to think of it in two distinct parts: Channel Sales and Channel Marketing.
Anytime you begin brainstorming new content for clients, or your company, you are likely asking, “How do I make my content stand out from the rest? How can I make it different?” The answer may be simpler than you think: meet the needs of your target audience. Relating to people on a local level through news sources and social media allows you to take advantage of national stories while adding a local angle to make it relevant.
Recently, Strategic America was honored to have the great opportunity to work on a unique project for the Ninth Annual Awards Gala for Bravo of Greater Des Moines. Bravo is a nonprofit organization committed to increasing cultural awareness, advocacy and funding, as well as fostering collaboration among arts, culture and heritage organizations throughout the Greater Des Moines Area.
Game-changing ideas are often ridiculed in their infancy, until that moment when everyone is using it. One personal experience occurred in the late 1990s, when the agency I was working for was about to acquire another agency with a product known as an “online job board.” The idea that people would post jobs online and hope that qualified candidates would find them and apply was crazy to me; especially with a name like “The Monster Board.” The rest is history.
We get to work with a lot of fun clients here at SA. One of many we’re excited about is the 2014 Des Moines Home + Garden Show, Des Moines’ oldest and largest home show, which is coming up this week. Although the Show has been around for 36 years, 2013 marks our first year working on the event.
With the big game in the bag we decided to see how this year’s matchup between the Broncos and Seahawks looked on social media. Even though the game turned out to be a blowout, a few records were broken, including: tweets during the game, viewership and price per 30-second ad. Notable stats: There were more than 209.9 million interactions and mentions on Facebook and Twitter during the game.