New technology and changing times lead to new ways of doing things, hence the cliché: “Out with the old, in with the new.” While this message seems appropriate for New Year’s, in the advertising world, that cliché tells only a portion of the story. The big picture is that every generation is influenced differently and these influences impact their buying decisions.
I recently had an epiphany about PR. PR is like trees and their age rings. Earth-shattering? Not really, but it’s something that I think may help budding PR pros in the current and future technological landscape to come. As technology continues to evolve, new mediums are created all the time. With each new medium the question: “Is traditional PR dead?” always comes up.
In the public relations industry, gone are the days of writing a generic press release, sending it out to hundreds of media outlets and expecting news coverage. In most situations, it is best to do your research, come up with an interesting and relevant story, and then share it with a targeted reporter. Public relations today: storytelling As you refine your pitch, be sure to infuse an element of storytelling.
Vine ads, created by brands or brand advocates, may be the future of advertising that genuinely connects with mobile-centered consumers. The ads created on this mobile application speak to younger generations whose attention must be earned. Dunkin’ Donuts was one of the first brands to roll out a Vine ad, and it was quite successful.
This Halloween, I lost count of the ghouls and goblins ringing my doorbell at 46, but didn’t lose count of their adult guardians on their smartphones. That number was eight. Our mobile devices are part of nearly each and every aspect of our day. If you are like me, you need these devices to be helpful or they go by the wayside for something bigger, better or faster.