We took a closer look at six advertising trends to watch this year: direct mail, Internet, search, email, mobile and social media. Notable stats: Among mail piece types, postcards are most likely to be read. In 2013, U.S. retail mobile-commerce sales are predicted to reach $38.4 billion. One in five minutes online is spent on Facebook.
We’ve started a new video series called Fireside Insights here at Strategic America. These videos will feature our Strategic Americans, partners and clients. The cool fire intro is just the beginning. In our first round of videos, Mike Schreurs answers critical questions in regards to branding and re-branding your business. A while back he chatted with the Des Moines Business Record about the topic in their article “Gaining Clarity: Evolving your Brand.” Branding and re-branding your business are critical marketing strategies that will inevitably need attention throughout your business’s existence.