Innovation can be defined as the process and outcome resulting from a commitment to find a Better Way. Innovators change how we define our perceptions. In marketing, innovation translates to creativity, paradigm shifting, technology breakthroughs or business model changes. Being committed to innovation means being committed to thought leadership, category expertise and claiming a place at the table when key decisions are being made.
Responsive web design has become the latest trend. And it’s certainly only going to get hotter. Web designers and developers can’t get enough of this innovative technology as the shift to tablet and mobile devices grows daily. In the near future, your business needs to fit and display across all devices while maintaining primary content to remain competitive.