First off the K-Mart “I shipped my pants” ad. It’s everywhere! And it’s not just being posted by fellow advertisers, it’s being posted by EVERYBODY. Now some people may think this ad isn’t going to get people into K-Mart, but I disagree. I think people may not have even realized that K-Mart still existed. I mean, when is the last time you thought about K-Mart?
My mom and I actually stopped by K-mart on Saturday. An older lady was on the loud speakers letting everyone know that all winter items for children were on sale for $2.99 and adult winter items were selling for $9.99. She didn’t go so far as to call it a blue light special, but it was totally a blue light special!
The entire K-Mart shopping experience was like time traveling. I think a decade has passed since i last stepped inside a K-Mart and nothing had changed. There’s still a little pony out front. It may or may not be the same pony that my mom used to use to bribe me to be good in the store. If i was good, I got to ride that pony. (I was always good. Bribery works.)
And then there’s the new Dove campaign, “You’re more beautiful than you think.” Women describe themselves to a sketch artist and then someone that spent some time with them described them to a sketch artist. Well lo and behold women were pretty hard on themselves. I wonder why that is…
“Women are their own worst beauty critics,” Dove says. “Only 4% of women around the world consider themselves beautiful … we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.”
Seems their experiment worked. Maybe telling women what’s right with them instead of inventing things that are wrong with them to sell products will become a thing?
And again, this video was not being posted by fellow advertisers, but everybody. So let’s all be nicer to ourselves and ship our pants, shall we? Oh and spay and neuter your pets.