Home products marketing

Five insights into home products marketing

1.  Begin with respect Respect and trust are vital ingredients for selling products and services for the home. Before homeowners allow you or one of your retail partners to cross the threshold of their home, they must trust that you understand the importance of their space. It is family space … it is comfort space … it is space reserved for each family member to be “me” within the context of “us.” A home products marketing plan to simply gain attention must also convey the essential trust needed to succeed in this realm.

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