The good people at Nielsen are stepping things up. As you know, Nielsen is the company that measures and tracks TV viewership. They can tell you how many people watch which shows and how old those people are. Up until now, these numbers have been based only on viewing via a traditional television set. (They include DVR views, but only if it was watched within three days of the airdate.
We at Strategic America love the utilization of big data as we develop strategies for our clients. Implementation of those strategies includes ongoing testing and measurement to continue to validate and improve response levels and, ultimately, sales. In addition to analyzing mountains of data, we also understand the importance of finding out specific purchasing details from your customers, and one of the ways we do this is through face-to-face interaction.
With the recent changes and additions to Facebook, mastering your Facebook strategy couldn’t be more important in 2013. In 2012 Facebook surpassed more than 1 billion active users. If you’re looking to target your consumers where they’re at, it’s most likely on Facebook. So What’s New in 2013? Mark Zuckerberg gave a big announcement on January 15 to introduce a third pillar to the lineup of Timeline and Newsfeed: Graph Search.