Strategic America regularly helps clients review the strategy behind their philanthropic efforts. In a world with so many worthy causes, targeted corporate giving allows organizations to concentrate donations and sponsorships to a select few causes that are most relevant to their business and most meaningful [...]
Regardless if you are a fan of the movie, chances are that you have witnessed the “Anchorman 2: The Legend Continues” frenzy. Nine years after the original “Anchorman,” one of our favorite news teams is back at it again and they are making sure everyone [...]
At SA, we are always looking for A Better Way. A part of that is making sure that our employees have the opportunity to participate in professional development opportunities. Whether it’s attending a workshop, becoming a member of a professional organization or listening to a [...]
Strategic America is a member of the Direct Marketing Association, and each year SA invests in the continuing education of employees and keeping up to date on an annual basis market trends and industry research. Here are a few key 2013 DMA Conference takeaways. We [...]
New technology and changing times lead to new ways of doing things, hence the cliché: "Out with the old, in with the new." While this message seems appropriate for New Year's, in the advertising world, that cliché tells only a portion of the story. The [...]
I recently had an epiphany about PR. PR is like trees and their age rings. Earth-shattering? Not really, but it’s something that I think may help budding PR pros in the current and future technological landscape to come. As technology continues to evolve, new [...]
This Halloween, I lost count of the ghouls and goblins ringing my doorbell at 46, but didn’t lose count of their adult guardians on their smartphones. That number was eight. Our mobile devices are part of nearly each and every aspect of our day. If [...]
In the public relations industry, gone are the days of writing a generic press release, sending it out to hundreds of media outlets and expecting news coverage. In most situations, it is best to do your research, come up with an interesting and relevant story, [...]
It’s coming. Fall 2014: Nielsen will start to monitor TV viewing on digital devices such as tablets and smartphones. This capability is certainly a long-awaited measurement that television executives and marketers have been wanting. The television programming arena is still moving to digital. Engaging video [...]
Sometimes we help people sell lawn mowers. Other times, we help people sell insurance. People need lawn mowers and insurance, so we know helping our clients sell those things is an important job. Not only are we really good at it, we love doing it [...]
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