Everyone’s talking about going mobile. But what is mobile? One definition: being capable of readily moving. While this clearly covers mobile phones and tablets, it also describes what you can do on these devices, such as texting, QR codes, mobile web, email, apps, phone calls and more. At Strategic America, mobile is one of the integrated marketing tools we work with every day.
Today, more than ever, companies need to engage in meaningful conversations with consumers to better align their company goals with their customers’ attitudes and needs. This transformation means that marketers must increasingly find ways to connect with customers, resulting in the expanded use of a dynamic that’s defined as interactive marketing. Research shows this trend will ensure that companies are not just transaction-focused but truly and more importantly, customer-focused.