It’s far more important than changing postage meter and hanging new calendars in your offices, yet few companies take the time to dust off their “brand” before the end of the year. Here are five “must dos” and the reasons they are important. Change the copyright year on all publications especially those that are digital.
SA Delivers Service and Tech Solution Suite: Mētis Retail is the space where the power of consumer purchasing is engaged and where the competitive dynamics of the marketplace are full-blown. Marketers and their brands live and die here. Hundreds or thousands of retailers, whether independent and corporate-owned, compete among marketing’s four Ps—price, product, promotion and place in a complex environment, with infinite variables.