social media

Be a Content Enabler, Not a Creator—Use the Power of Social Media

Social media is fundamental to the nature of how we communicate with fans. The tone and content are more causal and insider-based, especially for the most ardent fans. If you’re introducing a new product and you’re unsure of how consumers will react, social media is the perfect tool in your arsenal. From developing new products to generating new audiences and revenue for existing products, social media creates smarter, more effective and targeted solutions.

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