DMA conference

DMA 2011

I had the opportunity to attend this year’s DMA Conference, October 3 – 5. Nearly 10,000 marketing professionals met in Boston to network and learn the latest in results-oriented marketing. I arrived ready to learn more about data mining, email metrics and reporting and mobile marketing. The three key points that were repeated by each speaker in all of the different sessions were: • Your strategy must have a purpose • You need to know who to target, it’s all in the data • You need to be able to measure results With budgets being cut the last few years we need to make the best use of all of the resources, from most effective creative, best targeted list and

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