Well, to start, we’d counter that question with one of our own: What DOESN’T IT have to do with it? From phone systems to networks to servers to teleconferencing to basic email communication (you get the idea), IT makes it all happen. What’s more, if IT staff members are succeeding at their jobs, you’re not aware of their presence at all.
What are the most powerful forces in business? An idea whose time has come? An entrepreneur who passionately devotes him- or herself to its realization and fulfillment? Yes and yes. Then add the impact of scale. Multiply x 50,000 x 100,000. This is where small gets big! This is channel marketing, also known as field marketing.