Contributor Case Study: Lara

Let’s say your life were a movie (or at the very least a reality show). What’s the title of your movie/show? What’s the theme song?

Lara. Lara’s Theme (FYI – this is a real song that also appears in Dr. Zhivago and the music box my parents gave me.)

What were your favorite toys growing up? What are your favorite toys now?

My pogo ball! My camera is now my grown-up toy.

What would you consider the weirdest thing you own? What would I consider the weirdest thing you own?

My child – fun, but weird. Probably my contraption that allows me to pour out the remains of one ketchup bottle into another.

This will show you why copywriters are necessary. Give yourself a tag line.


What punctuation mark best expresses your leisure time ambitions?

The Ampersand. I dare you to try writing it by hand.

My grandmother thinks you should spend more time and money on the slacks you wear and your mother thinks you didn’t give that idea of getting a perm a chance. Who’s right?

Has your grandmother seen my fancy slacks? Those pleats aren’t cheap. And my mom’s right, three perms don’t make a right, but four do.

You realize you forgot to finish something before leaving for the weekend. When Monday comes and it’s late, do you blame the intern or the Creative department? Why?

I blame the five day work week. I think if we worked Monday through Thursday, this wouldn’t have happened.

There’s smart and then there’s Kmart smart. Explain what you think the difference is.

It’s very similar to book smart and street smart. Luckily, I have both.

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