We took a closer look at six advertising trends to watch this year: direct mail, Internet, search, email, mobile and social media.
- Among mail piece types, postcards are most likely to be read.
- In 2013, U.S. retail mobile-commerce sales are predicted to reach $38.4 billion.
- One in five minutes online is spent on Facebook. Go figure?
Take a look at our infographic below, created beautifully by our graphic design intern My Bach. Click on the infographic to see a zoomed-in version.
Source: DMA Direct Marketing Association Fact Book, 2013
Are any of these statistics surprising to you?