Content creation can be an overwhelming task to consistently maintain and with the number of opportunities available to share your story and connect with your audience, chances are it may be difficult to keep coming up with new material. Because of the amount of effort it takes to research and develop your content, it… Read more »
Your Strategic Americans are currently straddling a train called, “The Five Game Losing Streak,” and it’s going about 110mph. This thing is careening out of control faster than Open Mic Night at “The Tea Party Presents: I Read Part of an Article About Immigration Online,” brought to you by Risperdal® and Hanes Her Way. Did… Read more »
I recently found myself in O’Hare Airport while doing some recreational travel adventuring. A couple of things crossed my mind when I was there. The first one was, “Oh, that’s a guy. You do you, my friend. You do you.” The second one was, “This place is a nightmare.” Were your Strategic Americans the O’Hare… Read more »
If you had to prove how your direct marketing programs impact revenue, market share or customer value, could you do it? Measurement and analysis help marketers become smarter, give us the basis to set benchmarks, and ideas to test and optimize. The term “analytics” as early as the 1600s, meant applying logical analysis to… Read more »
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