You can’t improve performance without a strategy.
As our name conveys, our product is strategic: Data-driven insights, research, planning and processes that have been developed, proven and enhanced for more than 30 years—and directed by people who get what’s important in business, and what’s important to you.
Our strategies are delivered through a comprehensive branding approach. By analysis and study of underlying trends and consumer behavior directed by seasoned team leadership, we get to a place that elevates marketing to the driver status it deserves.
Can we point to a single reason for our successful branding strategies? It might be the fact that we successfully serve so many notable clients at a level and that goes beyond execution. It might be the way our investment in the area of digital innovation results in new paradigms for planning, strategy and execution. It might even be that we understand how data so often drives and affirms strategy—and becomes our friend and yours in the process.
The progression we often observe is that strategy, in its comprehensive form, leads to better alignment. Innovation. Differentiation. Enhanced loyalty. And improved performance at efficient costs.
Producing actionable results.
Research-driven recommendations are critical to Strategic America’s success as we implement client marketing plans. SA utilizes proprietary and unbiased third-party data to develop, implement, measure and analyze as many components of a client’s program as possible. Qualitative and quantitative testing is considered to ensure a healthy sample size and actionable results. Our research studies are targeted to client specifications and often involve a national footprint from the U.S. and Canada. Among the research projects that Strategic America can assist your company with are:
- Online Focus Groups
- Topic-Specific White Paper Research Studies
- Call Tracking & Analysis
- A/B Comparative Research
- Secret Shopper Studies
Working with our strategic partners, SA can administer affordable research programs that provide critical consumer insights, competitive analysis and operation improvement suggestions within a reasonable period of time (often under 60 days).
Contact Strategic America today to discuss your business challenges and cost-effective ways to gain the insight you need to address them.
Big Data and Trends
Making data work for us—and you.
The value of Big Data to today’s marketers can’t be understated. The challenge, of course, is for marketers and their agencies to break down the data into meaningful analytics that increase customer engagement and drive sales—and to do so in a mix of traditional and digital media.
For instance, a prospect gains interest after hearing a radio spot, seeing a banner ad, or reading a print ad, email or direct mail piece. Their response vehicles vary widely. Instead of calling the tracking number on the ROP ad, they might go online and click on an ad. They might go directly to your website and fill out a form for information or call the number on the website to talk to a salesperson.
So how do we know what channel worked and how do we use that to determine future marketing spend?
This is where we have found the greatest success for our clients. Much as a financial analyst watches for patterns in the investments they manage to know when to buy or sell, we at SA create overlays of data from all sectors, including variables to find the right mix of overlapping or edging media to create the most optimal result.
Many companies gather data elements about their customers, product sales, and chart seasonality, but struggle to turn the information into useful insights. Even then, those that do pull out useful insights often find it difficult to turn them into actionable items. That’s where Strategic America can help. We analyze customer response and sales data to predict future reactions, then forecast customer and new acquisition interactions and sales and recommend the optimum marketing mix to meet those goals.
We also use these processes to determine messaging, offers, creative and ROI. We are more than happy to deliver fewer online or offline impressions or interactions in exchange for higher conversions. The basics haven’t changed—it’s still a matter of finding better ways to deliver the right message at the right time to the right audience, all with the goal of increasing sales.