Blog2023-10-11T16:31:20-05:00

SAGE: OUR BLOG

adj: wise through reflection and experience

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ADVERTISING AND MARKETING
BRANDING
CULTURE
DATA AND ANALYTICS
DIGITAL
FIELD MARKETING
PUBLIC RELATIONS
SOCIAL MEDIA

Successful Media Event Focuses on Technology, Which Made the Event Possible

Technology played more than one role in a recent Iowa LinkedUp media event highlighting the critical role of broadband in rural Iowa. Iowa LinkedUp, a Strategic America client, partnered with Clear2there to host a smart-farm technology showcase demonstrating remote monitoring technology for daily farm operations via a live video teleconference at Iowa Network Services (INS) in West Des Moines and [...]

Angela Maiers: Brand Habitudes

Strategic America recently welcomed Angela Maiers, educator and speaker, to give a presentation on “Habitudes” and personal branding. To Angela, Habitudes are "a set of disciplined habits and a battle-hard, battle-ready attitude. [Habitudes] are not only about who you are, but also about the work you are capable of doing." Angela and Strategic America began a relationship in 2012 working [...]

Fireside Insights – Re-branding with Mike Schreurs

We've started a new video series called Fireside Insights here at Strategic America. These videos will feature our Strategic Americans, partners and clients. The cool fire intro is just the beginning. In our first round of videos, Mike Schreurs answers critical questions in regards to branding and re-branding your business. A while back he chatted with the Des Moines Business [...]

Performance-Based Compensation – Can It Work For Agencies?

I recently had a conversation with a client who referred to an ANA article on trends in agency compensation.  Based upon our conversation, much of the ANA research seems consistent with what we see across our industry. A lot of clients would like to see it happen, however newer types of performance-based compensation are not readily apparent. A January 2012 [...]

Content Marketing and SEO: It All Starts With the Crawl

It’s hard to miss the buzz about content marketing. With about 600 million results (increasing every day) from a Google search, content marketing is the inbound marketing strategy you don’t want to overlook. If there is anything you should know about the future of marketing, it’s that content should be your focus. It’s non-interruption marketing at its best. When it [...]

When Is The Right Time to Rebrand?

The Des Moines Business Record recently printed an article on the right time to rebrand your business. The article explored branding and how (and when) companies need to take a look at their products and services and how they are perceived by customers. I had the opportunity to contribute to the article, “Gaining Clarity: Evolving your Brand,” offering my experiences [...]

Organizational Culture Determines Success or Failure

Why were Americans persuaded by the Don Drapers of the advertising world that they needed whiter teeth, fresher breath, and cars that went from zero to 60 in 5.9 seconds? Did those “mad men” and their descendants really just examine our attitudes and give us what we want? Or did they, and the culture of their organizations, shape our needs [...]

Innovation: Finding A Better Way

Innovation can be defined as the process and outcome resulting from a commitment to find a Better Way. Innovators change how we define our perceptions. In marketing, innovation translates to creativity, paradigm shifting, technology breakthroughs or business model changes. Being committed to innovation means being committed to thought leadership, category expertise and claiming a place at the table when key [...]

Responsive Design Is The Future of a User-Friendly Web

Responsive web design has become the latest trend. And it’s certainly only going to get hotter. Web designers and developers can’t get enough of this innovative technology as the shift to tablet and mobile devices grows daily. In the near future, your business needs to fit and display across all devices while maintaining primary content to remain competitive. So WHY [...]

Five Insights Into Home Products Marketing

1.  Begin with respect Respect and trust are vital ingredients for selling products and services for the home. Before homeowners allow you or one of your retail partners to cross the threshold of their home, they must trust that you understand the importance of their space. It is family space … it is comfort space … it is space reserved [...]

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