About Us

Full-Service Advertising Agency

Strategic America specializes in creative, digital marketing, field marketing, media planning and buying, public relations and strategic planning. Beyond our core capabilities, we have extensive experience in the key industries of health, retail, home products, finance, and government. As a fully-integrated advertising agency and one of America’s premier channel marketers, we work with the field—franchise owners, retail dealers, distributors, contractors, and agents—to directly drive sales and deliver the brand for companies at the local level.

Strategic America’s core company culture is built on our mission to “Find a Better Way Always.” We help our clients by developing effective and innovative strategies, delivering creative solutions, and getting performance results. We don’t try to “sell” you on a single service. Instead, we offer true solutions from our full array of marketing expertise. Our client relationships are based on a foundation of partnership, accountability, and ROI. Strategic America’s diverse group of professionals have the leadership and commitment to bring back the results you’re looking for.

These standards have propelled Strategic America into the top 4% of all agencies nationwide. How can we help you generate customer demand? Contact Us and let’s get to talking.

Vision and Mission

Our Vision

Be America’s field/channel marketing leader.

Our Mission

To find a better way, always.

Core Values

Performance through integrity, understanding and partnership.


We adhere to ethical standards. We know and live our values, aligning ourselves with honest business practices and relationships.


The result of working to know a client’s marketing, sales and operations for holistic solutions to emerge. We respect everyone’s abilities and insights and actively seek understanding and solutions.


We create and sustain relationships designed to succeed. We are unified in our endeavors, serving as an outcome-based integrated team.


We effectively deliver strategic solutions leading to results. We are driven to exceed expectations to achieve excellence.


Our People

With Strategic America you get a talented team of about 100 people who meet your challenges head-on, combining traditional disciplines with new and innovative approaches. You’ll find that we reach beyond traditional thinking with ideas that break boundaries because your success is what motivates us.

We understand that our value rests in the potential of our people. We enjoy what we do and enjoy working as one team. Our executive management team has worked together for three decades and our senior staff has an average tenure of more than 15 years. In fact, many of our employees begin their careers here and stay with us for the long term. Our people. Their stories. Get acquainted with Strategic America.

Strategic America News

SA Earns Gold and Silver at ADDY Awards

(WEST DES MOINES, February 23, 2015)  - Strategic America recently received two Gold ADDY® Awards and three Silver ADDY® Awards at the American Advertising Federation’s (AAF) celebration. Gold award winners will advance to the district level and vie for a spot in the national competition. SA earned the awards on behalf of clients Stoney Creek Hospitality, Bravo of Greater Des Moines, Kum & Go, Iowa Lottery and the Youth Emergency Services and Shelter. SA’s Client Services Assistant Account Manager Kelsey Feller was honored as “Rookie of the Year,” which is an award given to a member that has been with the club for less that two years and has gone above and beyond in his/her efforts to advance the club. The ADDY® Awards ceremony was held February 21. The ADDY® Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year, approximately 60,000 entries are submitted in local ADDY® competitions across the United States. Strategic America is a Des Moines-based integrated marketing communications firm that employs 90 communications professionals. Founded in 1980, Strategic America represents more than 40 diverse national, regional and local clients, focusing on insurance/financial services, business-to-business, and dealer and consumer marketing. Strategic America is a well-regarded member of the American Association of Advertising Agencies (4As), the Public Relations Society of America (PRSA) and the Direct Marketing Association (DMA).
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