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Branded Broadcast
Des Moines’ Winefest consists of several events throughout the year. The major festival is a three-day series of events, each in separate venues, each appealing to different demographics. Due to budget limitations, the client asked us to promote all of the events in one campaign. No problem.
We created a campaign with simple, playful artwork and design to convey a fun-filled weekend of wine appreciation. The new, engaging graphics tell the story of Winefest in an elegant but accessible manner with enough room left over to describe each event. As a result, Winefest Weekend attendance was up double digits. We’ll drink to that.
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