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Convenience 1
Some c-stores flaunt their bevy of beverages. But no one buys an entire fridge full of chilled concoctions. Customers want that one drink they crave. A nuance to some, but a nuisance to the parched.
Driven by this concept, we also quenched Kum & Go’s thirst for flexibility. Each spot contains a four-second posterior cushion, allowing Kum & Go to customize them with time-sensitive promotional information.
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