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Summer of 59
The 50th Anniversary is a big deal for any company. But how do you turn corporate excitement into something relevant to the thirsty college kid home for the summer?
We looked at Kum & Go’s promotion from Davey Dormfood’s perspective. The Summer of 59 radio spots pit the corporate viewpoint against the consumer’s, with tongue-in-cheek comedy standing tall in the winner’s circle.
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