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Count The Kicks
Rep. Janet Peterson wanted awareness of Count the Kicks grown—but didn’t want the word ‘stillbirth’ shown. So we thought, let’s make this project great, so women know they ought to participate. With that in mind, we created a Dr. Seuess-style campaign. Posters were easy to find, and made prenatal duties fun like a game. Within a year, the rhymes achieved statewide success. Rep. Peterson smiled from ear to ear, for deep down, she expected nothing less.
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