With consumers everywhere suffering from morning grogginess, we decided Kum & Go needed to take a stand. A stand against morning face—with its puffy eyes, bedhead and that overwhelming desire to hit the snooze button and roll back over. It had to go. And Kum & Go cappuccino was the perfect cure.

We immediately crafted a campaign to Fight Morning Face. Our team shot original photography and designed fightmorningface.com—a site for consumers to upload and share their own morning face photos. Jolting results in a tasty package—just another victory for a client who believes in great creative.

www.fightmorningface.com

Brandflakes for Breakfast Blog Article