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Awareness Campaign
Recently, many hardworking Iowans have found themselves struggling to make their mortgage payment. Noticing that it was a national trend, a group of Iowa organizations, including Iowa Finance Authority and the Iowa Attorney General, asked SA to help raise awareness of mortgage counseling services.
Our challenge was to create a campaign that offered help, that didn’t overpromise. We created an attention-grabbing series including newspaper, posters and inserts using common household artwork to express rather uncommon mortgage messages.
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