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Edinburgh, Scotland
Dealer Incentive
When HON requested a brochure promoting their dealer incentive trip to Edinburgh, Scotland, we saw an opportunity—an opportunity to create an entire HON Scottish family clan complete with family tartan, crest and motto. HON dealers were invited to Edinburgh by their Scottish ancestors to celebrate an outstanding year of sales.
The noble lineage revealed itself on the first page, beginning with the legend of Sir Maxwell Honnin. Throughout the piece, stories of HON clan family members are told to give the dealers a dramatic preview of their trip. The box was created to hold gifts dealers received throughout the year including a whiskey book, golf ball markers and more.
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