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Direct Mail & Invitation
HON Industries asked SA to create quarterly direct mail campaigns in order to keep their products top-of-mind with office managers. The first campaign was to feature HON’s trendsetting, earth-friendly products and initiatives. So, instead of a typical postcard, we sent flowers.
This campaign was so successful, HON asked us to use the flower piece as an invitation to their dealer reception at NeoCon, the annual national office furnishings convention. The materials created buzz and generated good feelings toward HON. In fact, many dealers have inquired about using the campaign for themselves. It’s good to be green.
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