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“The Find” Incentive Brochure
Each year, top-performing independent agents at Allied Insurance are rewarded with a luxurious trip to an exotic location. After trips to Kauai, Hawaii, and Banff, Canada, the agents returned to Atlantis, Bahamas, for the second time. Our challenge was to generate excitement about a destination the agents had already experienced.
We created a direct mail campaign that went beyond the beautiful resort and white sand beaches to embrace the mystery and history surrounding the mythology of Atlantis. “The Find” is an interactive direct mail piece that positioned agents as archaeologists and drove sales by encouraging them to discover the lost city of gold. This work resulted in a regional ADDY® Award for the agency and Allied.
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