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Maui 2008: Full of Life
Each year, top-performing independent agents at Allied Insurance are rewarded with a luxurious trip to an exotic location. After visits to Kauai, Hawaii, and Banff, Canada, the agents returned to Hawaii. Our challenge was to generate excitement about a region the agents had already experienced.
We created a unique direct mail campaign that went beyond sand and surf to capture the wild beauty of Maui—Flora and Fauna, a beginner’s field guide to Maui. Throughout the materials, agents were encouraged to pursue breathtaking landscapes, identify rare plant species and track native wildlife as they explored the magical Valley Isle.
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