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The Last Frontier:
Alaskan Cruise
For this incentive trip, Allied wanted to convey the feeling of being aboard a luxurious cruise ship in the heart of the unforgiving Alaska wilderness. We accomplished this in a dynamic way by creating The Last Frontier, an Alaskan dossier. Intriguing and interactive, the dossier contained useful information about the ship, as well as each spectacular port of call.
To bring to life each port of call, we developed a series of Alaskan locals who gave agents the inside scoop on their favorite part of town. And to speak to the majestic cruise ship, we added a ship-to-shore booklet with tips about how to take advantage of the all-you-can-eat dinner menu and how to soothe aching muscles at the spa. Adding authenticity to the dossier concept, we included maps, boarding passes, luggage tags, handwritten notes and snapshots.
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